As businesses start to reopen, they will have post-COVID print needs beyond safety and distancing signage. How do you market at a time like this? What’s appropriate and effective? And how should we market as the economic lockdown is gradually lifted?
The economic lockdown is easing. Businesses are reopening. As the economy reopens, businesses will need to rebuild. That will take a lot more than flipping the sign on the front door from closed to open. It will take multi-media business-recovery programs to announce the reopening. To convince clients and prospects that their facilities are sanitary and health guidelines are clear to all on site. The programs will have to be updated as guidelines change. Print, including direct mail, signs, posters, and graphics, should be a big part of them.
Here are some steps that may help on how to reopen your business safely during Covid-19:
1. Probe and Assimilate
There is no doubt that one of the most important steps during this whole process is to learn and investigate. Covid-19 has brought a whole new perspective to the way we live our lives. Staying up to date and learning about what’s happening is important.
There are countless of resources out there that you can use to nourish your knowledge regarding the pandemic but it’s important to focus on the most reputable, reliable sources to find the right guidance for your business. Different industries in different locations within Australia will have different rules, regulations, and guidelines to follow in order to reopen.
Reputable sources like state and local government agencies and public health offices are definitely the best places to find accurate, updated information that is reliable for businesses that are looking to safely reopen.
2. Organise a plan
Creating your reopening plan will require you to consider several factors that could impact your victory in moving forward. One thing you‘ll need to consider are the regulations set by the state or local government.
Depending on what type of business you own, your state may develop industry-specific policies, based on best practices and recommendations from your public health officials and state guidelines.
Another thing that needs to be addressed is safety. Your main concern and number one priority, should be the health and safety of your employees and customers. All businesses, including shops, restaurants, construction sites, and offices, must take extra precautions to reduce the risk of spreading COVID-19 on-premises.
With that being said, there are several things to consider like putting print signs and directions in the area that indicates safety protocols like social distancing, hygiene practices etc.
3. Assess your business
When you’ve determined the new precautions and protocols your business will need to follow, it’s time to consider your operational needs. From limited funding to supply chain disruptions, you may encounter a few challenges as you seek to ramp up your core business activities.
4. Communicate and Execute
You will likely need to communicate plans to several different audiences, and each one requires a tailored approach to ensure the right message is delivered and received properly. Firstly, you can provide a printed document detailing the plan of the reopening to your employees to know what to expect from your reopening.
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You’ll need to set clear and accurate expectations with those who interact with your business. Finally, execute your researching and planning. It’s time to put your reopening strategy into motion and get the ball rolling.
When reopening your business, you have to be resourceful and creative in letting your customer know your up and rolling!.
You can send them postcards or use document printing in reminding them why they fell in love with your product or service I the first place.
In conclusion, remember the first most important thing for a business to do to reopen during COVID-19 would be to educate your consumers on what you are doing to make your business COVID safe and compliant with local, state, and federal laws.
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