When it comes to printing, one of the first things you need to decide is which paper stock to choose.

If it’s one thing that Jett Print in Mullumbimby know, it’s paper stock!

The thickness of the paper stock is very important. If you’re not sure what stock would be best suited to your next printing project, just ask us, we’re more than happy to lend you our expertise.

Paper Weight or Thickness

One of the first questions Jett Print will ask you is what GSM do you want your print job printed on.

What is GSM?

GSM is an acronym standing for Grams per Square Meter. Quite simply, it allows print buyers and print suppliers to know exactly the quality of paper that is required. The higher the GSM number, the heavier the paper. Being specific about the GSM you’re after can make all the difference. See below for a quick guide to GSM.

90 – 100 gsm

Commonly used for stationery items ie. Letterheads, With Comp Slips & Envelopes. This is also suitable for text pages in Booklets & Magazines. Sometimes this gsm can be used for flyers or brochures to make pricing more economical.

115 – 170 gsm

Standard for Flyers, Brochures, Posters, Wall Planners/Calendars. Can also be used for text pages in Booklets & Magazines, for that more upmarket feel.

200 – 250 gsm

Great for Booklet & Magazine covers. Also ideal for Flyers, for when you want to use that stock that is a little thicker than standard.

300 – 420 gsm

Perfect for Business Cards, also suitable for Flyers, Promo Cards & Invitations


Paper Types


This is what most stationery items are printed on ie. Letterheads, With Comps Slips & Envelopes. Standard gsm is 80 – 100 gsm. 80 gsm is regular copy paper you will find in your office printer. Sometimes referred to Offset or Laser. Not recommend for promotional items


Coated Paper

This is what most stationery promotional items are printed on ie. Flyers, Brochures,Postcards, Posters etc. Not recommend for regular stationery items.

This can be either gloss, satin/silk or matt. Coated paper stock has a surface sealant and often contains clay. Coating papers reduce dot gain by restricting ink from absorbing into the surface of the paper. This sealant allows for crisper printing, particularly for full colour graphics, photos, gradients and fine detailed images. Coated stocks have numerous sheen options: gloss, satin/silk, matt and finishes.

Gloss paper has a high sheen, like a typical magazine. Gloss stock has less bulk and opacity and are less expensive than a dull & matte paper of equal thickness.

Satin/Silk paper has a smooth surface paper that is low in gloss. Satin/Silk stocks falls between matt and glossy finishes.

Matt paper is a non-glossy, flat looking paper with very little sheen. Matte stocks are more opaque & contain greater bulk.


Uncoated Paper

This is what specialty stationery items are sometimes printed on: Business Cards, Letterheads, Invitations etc.

Uncoated paper stock has not been coated with clay or other surface sealants. Inks dry by absorbing into the paper, giving it a flat, dull appearance. Uncoated stocks comprise of a vast number of types and are available in a variety of surfaces, both smooth and textured (such as “laid” and “linen”).








If you are still unsure what paper stock to use, please contact Jett print, we will be more than happy to post you out some stock samples to help you decide.

Til the next blog, ciao

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